Our Team


Leila Li

International marketing professional with +10 years experience across B2C & B2B marketing - track record in branding, communications, PR, and CRM. Avid learner and out-of-the-box thinker driven by diverse experiences across luxury, consulting and automotive industries as well as Chinese and European cultures. Passionate integrator of solutions and teams - fostering a performing team approach. 
Brand development, Marketing strategy Internal & External communications


Katie Kong

Katie is a pragmatic visionary focusing on identifying and bringing together the resources necessary to grow and scale the business. She developed the start-up mindset from building a luxury lifestyle platform together with the founders as the first employee, while she sharpened her business acumen from investment banking where she originated and oversaw the execution of cross-border M&A deals.


Min Ju

Min is the tech lead of LX. He single-handedly designed and developed MONiD, bringing it to life with the first customer. Min spent over 10 years as a full stack developer in the online advertising and financial industries. Some of his notable achievements include the development of a high frequency trading platform at Goldman Sachs and the design of Nomura’s real-time trading architecture. Since 2017, Min dedicated his efforts to blockchain development and created some of the most exciting blockchain applications such as KaleidoSwap and DigitalKaleido.